Did you know that email marketing has the highest ROI of any marketing channel available?
Did you also know that you can automate an entire follow up system to run without you, while selling your products and services using email?
Once you know who your buyers are on your list you can start to push your main products and services to them.
Putting this on autopilot is going to be one of the most profitable things you can do for your business.
Waking up each day with an inbox of customers or consultation requests can really take the pressure of a small business owner.
Businesses that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost (marketo)
Nurtured leads make 47% larger purchases than non-nurtured leads (The Annuitas Group).
Providing useful info to your email list and offering them something to buy periodically will help you get more revenue out of your list.
For example, let’s say you mail your list 5 days a week.
Offering 3 emails that provide valuable content and pitching a product or service on the 4th, then following up with more content on the 5th is a good ratio to keep your email list from ignoring you completely.
If you’re only ever pitching products and service, your unsubscribe rate is going to be upsetting.
If you never pitch your business, you’re never going to get any revenue out of your leads.
Back End Funnel
Not everyone on your list is going to want what your pitching.
By creating more and more offers in your product suite you can circle back around and offer other products in between valuable content.
This is how you remain top of mind to your leads and not piss them off at the same time.
How many products and services can you offer to your leads?
How much content can you create to help them make the right purchasing decision?
Can you create enough content to stay top of mind for 12 months?
Would 12 months of content and product pitches sent out on autopilot benefit your business?
Maybe we should talk about how you can do that.